Archive for November, 2017

November 19

You Don’t Know What You Want

Posted by William Berry | Filed under Articles | No Comments

Photo Credit Alexi Berry Photo Credit Alexi Berry

If you read my work with even a cursory interest, you must know I make it my mission to convince people their minds cannot be trusted. In the past I’ve focused on biases, and how unconscious biases work to protect the ego by distorting objective reality. This post takes a slightly different approach, and instead focuses on evidence that people generally think they know what they want, but in practice do not.

About a year and a half ago I read a book about dating by Aziz Ansari. In the …