I read an interesting article about faith in sports (especially as the Eagles are playing the Cardinals this weekend). If you are interested its at:
Hopefully the Eagles have faith they can beat the Cardinals.
Recently, when the Phillies were playing the Rays in the world series, I figured the Rays (formally known as the Devil Rays) would win. This was because I believe the city of Philadelphia (where I am from) relishes in being sports losers (comparable to the Red Sox of old). Its almost as if it added to their tough image. I guess my point is, in line with many of books that suggest the same (The Secret being the most recent) you attract what you believe. And that seems to at least be part of this sportswriters article.